
Patrick Svensk
Chairman of the Board since 2023
Background and education:
Master of Science in Business and Economics. Since 1991, Patrick Svensk has, among other things, been CEO of TV3 Sweden, Kanal 5, Zodiak Entertainment, Nice Entertainment and Bright Group as well as Chairman of the board of Betsson and Readly.
Selection of other assignments:
CEO of PodX Group AB. Chairman of the board of Scrive AB and Hacksaw AB.

Owe Bergsten
Board member since 2019
Born: 1950
Background and education:
Several civil engineering courses at Chalmers University of Technology. Owe Bergsten founded Bergsala in 1976 together with Pierre Sandsten and Lars-Göran Larsson and has been running and operating it since the beginning.
Selection of other assignments:
Chairman of the board in Havsskatten AB. Board member in Bergsala Holding AB, Logi & Bastu på Käringön AB and Orrviken Invest Aktiebolag.

Magdalena Rodell Andersson
Board Member since 2024
Background and education:
Master of Business Administration from Stockholm School of Economics. Magdalena has over 30 years of experience from leading positions in economics and finance, mainly within the retail sector. Examples of positions and assignments are CFO at OKQ8, CFO and vice president of Plantasjen, chairman of the board at MiniRodini and CFO at Filippa K. Since 2021, Magdalena is CFO at the attention computing company Tobii.
Other ongoing assignments:
CFO Tobii AB

Brjánn Sigurgeirsson
Member since 2025
Born: 1967
Background and education:
Studied in literature at the University of Gothenburg, Sweden. Studied in graphic design at San Francisco City College, US. Brjann Sigurgeirsson is the founder of Image & Form and has a background as a writer and graphic designer at Koyosha Co. Sigurgeirsson also has experience as game programmer for Subaru International.
Other assignments:
Board member in Brjann Sigurgeirsson Holding AB.