Strategy for Thunderful Publishing
Thunderful Publishing has primarily three strategic focus areas that are based on and enabled by the Group's overarching business strategy.
- Full service offering: The Group works strategically to develop Thunderful Publishing's publishing operations and offering to independent game developers and for its own publication of games developed in-house. This is to ensure market-leading service in the form of communication and marketing as well as sales and liaising with platform owners.
- High quality: The Group considers it important to maintain and refine Thunderful Publishing's selection process for both internally and externally developed games to ensure Thunderful Group's position as a high-quality game developer and supplier.
- Increased investments: The Group intends to allocate operating cash flows from its distribution operations to increase investments in publishing projects with external independent game developers and to enable more and larger investments.