Thunderful Distribution

The segment includes the distributors Bergsala, Amo Toys and Nordic Game Supply.

Bergsala has since 1981 solely distributed and sold Nintendo's hardware, software and accessories in Sweden. New markets have been added continuously and since 2012, Bergsala has also been responsible for the distribution in all Nordic and Baltic countries.

Amo Toys distributes toys in all Nordic countries. The company has a brand portfolio of approximately 70 brands, of which 6 are private labels. Examples of brands include L.O.L., BabyBorn, Squishmallows and Intex.

Nordic Game Supply distributes gaming accessories, boxed games and merchandise in all Nordic countries. The company has a brand portfolio of approximately 40 brands, of which 7 are private labels. Examples of brands include Razer, HyperX, Take-Two, Konami and Thrustmaster.